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Table 1: Preference for Modalities of Advertisement (social media accounts of clinics, Google listings, online reviews/comments, YouTube/ pop-up ads on YouTube, web blogs) when Selecting a Provider for Orthodontic Treatment

VOI / SV

Social media accounts

Google place listings

Online reviews or comments

YouTube / pop-up ads on YouTube

Web blogs

Yes, n (%)

No, n (%)

Df

P

Yes, n (%)

No, n (%)

Df

P

Yes, n (%)

No, n (%)

Df

P

Yes, n (%)

No, n (%)

Df

P

Yes, n (%)

No, n (%)

Df

P

Df indicates degrees of freedom.
*Chi-square P value is statistically significant if < 0.05
VOI represents variable of interest
SV represents stratification variables
Tx represents treatment

Patient Type
In Tx
Potential patient
Past Tx
14 (35.0)
20 (27.8)
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